Häagen-Dazs Spring Limited Editions
Ice cream legends Häagen-Dazs wanted to create a buzz with their latest spring limited edition flavours centering around honey.
The initial challenge was to create two pack designs that communicate the core honey flavour, secondary flavours and also the concept of spring through on-pack illustrations alone, as limited edition packs forgo any supporting flavour iconography.
Working closely with talented illustrator Jess Phoenix, we created two vibrant flavour patterns that balance the communication between heroing honey through references such as honeycomb and sticky liquid shapes, and the fruity spring secondary flavours through a beautiful collage-style illustration. These illustrations were then reconfigured and ultilized off-pack into both digital and OOH campaign visuals, and also used for in-store POS activations.
Client- Häagen-Dazs / General Mills
Agency- LOVE
Role/s- Creative
Labels- Packaging, Art Direction
Credits-
Designed as part of a creative team at LOVE.
