Cafepod Coffee Co.
Coffee start-ups CafePod Coffee Co. needed a new brand identity and packaging system to disrupt the coffee pod universe whilst increasing appeal and shelf presence.
In a category awash with a sea of brown and gold, we instead opted for bold, bright colours to communicate intense flavours and epic caffiene hits. Repositioning CafePod as an energetic and dynamic coffee pod brand, we created a disruptive graphic language that forgoes the typical category codes for go-faster chevrons and other hard-edged geometry.
The custom stencilised logotype was a nod to the bold typography commonly found on coffee bean sacks.
Client- Cafepod Coffee Co.
Agency- United Creatives
Role/s- Creative, Artwork
Labels- Branding, Packaging, Art Direction
Credits-
Designed as part of a creative team at United Creatives.
