A Tale of the Forest by Glenmorangie
Lush and invitingly herbaceous, A Tale of the Forest is Glenmorangie’s first limited edition whisky crafted from barley kilned with woodland botanicals to evoke the scents, sounds and sights of the forest.
The brief was to create premium label and outer packaging designs that communicate the core forest concept, and also cue the various botanical flavour notes of the whisky.
Working with illustrator Pomme Chan, we created a bank of colourful trees, leaves, fruits and botanical elements. Curating these into an eclectic all-over fantastical forest pattern for outer packaging distinguishes the limited edition from the core range and elevates it to a more premium, hypeable positioning.
Client- Glenmorangie / LVMH
Agency- LOVE
Role/s- Creative
Labels- Branding, Packaging, Art Direction
Credits-
Designed as part of a creative team at LOVE.
