B. INK by Grant Burge
The B. INK collection from Australian winemakers Grant Burge is the result of a challenge to create wine so bold and dark in colour, it’s almost ink.
The challenge was to create label designs and key visuals that communicate the intense opulence of the wines, and appeal to a younger, new-to-wine audience.
The label serves as a crisp white artist’s canvas to house inked artworks that subtly hint at each varietal’s region, all the while boosting stand-out against market competitors. Choosing to take the brand into a more contemporary visual world to disrupt the category, the bold type-led key visuals shout the call-to-action ‘Leave Your Mark’ in bright neon purple inked lettering.
Client- Grant Burge / Accolade Wines
Agency- LOVE
Role/s- Creative
Labels- Branding, Packaging, Art Direction
Credits-
Designed as part of a creative team at LOVE.
