Häagen-Dazs DUO

Häagen-Dazs sought to expand their range into a more innovative space by launching their first ever dual-flavour ice cream, DUO. The challenge was to develop both branding and pack architecture for this new elevated dual-flavour platform to communicate the unique product form and multi-textural experience, whilst maintaining the scandi-simplicity of the Häagen-Dazs masterbrand.

The on-pack split creates two windows that display a suite of illustrated patterns created by working with by Anna Alanko and Santtu Mustonen that visually describe the textures, flavours and experience of each ice cream.

To premiumise, the new pack architecure features a smaller logo, giving way to the larger DUO platform communication and intricately crafted cameos help to visually decode the more complex flavours.

Client- Häagen-Dazs / General Mills
Agency- LOVE
Role/s- Creative,
Labels- Branding, Packaging, Art Direction