Ardbeg Smoketrails Campaign
Exclusive to duty-free, Smoketrails offers travellers a thrilling way to explore the influence of casks from around the world on the powerful smoky flavour of Ardbeg.
Our challenge was to create a stunning key visual filled with storytelling inspired by the world of travel and Ardbeg, which could be extended out into various formats and also into an experiential pop-up for heathrow airport to intrigue travellers from all over the world.
Working alongside illustrator Sam Chivers, we created a an exciting visual world that inspires the joyful and intriguing world of travel and adventure. The Smoketrails bottle is transformed into an airship – captained by the Ardbeg mascot, Shortie the dog – transporting Ardbeg from the shores of Islay on a voyage to incredible locations all around the world.
Client- Ardbeg / LVMH
Agency- LOVE
Role/s- Creative
Labels- Advertising, Art Direction
Credits-
Designed as part of a creative team at LOVE.
